Undercover Creative: Artistry in Tech and Media
Wellness Junkie and Interactive Media Creative
Lexi Veara is a wellness junkie slash interactive media creative. She’s the Digital Media and Creative Coordinator at Energy Muse and landed her job after making her big leap, moving from the east coast to California. She rightfully boasts that she’s living her dream and loving it. She attended our DSM Hamptons retreat and is working with us to create something extra special for our dreamers in the new year.
Why do you do the work you do?
Plain and simple I want to help people feel good from the inside out! I have all these skills that allow me to bring the wellness world to a highly accessible platform: the internet! Sure, you could say that there’s already a boatload of wellness information on the internet, but I really want to create a sense of empowerment in people to not just flow with the wellness trends but to find their own sense of wellness. I am the first to admit I am totally guilty of hopping on the latest wellness trend, but I am quickly learning not everything is right for me! I want to use all the resources from my research on communication, wellness in tech, and all my personal experience in the wellness world to be a resource for others who are looking to make a change in their life. Dream big. Everyone deserves to feel good about themselves and I’m hoping that my work can make a positive impact in someone’s life.
Define your creative process.
I totally used to think I wasn’t creative because I wasn’t generating all these amazing ideas, but that’s not true at all! My creative process is just different than some others. My creativity shines through once someone shares one of their great ideas with me. I take that idea and try to think of ways to bring it to life. Throughout the process, I make sure to take time to meditate, do yoga, and get my running in. When I take the time to check out and not intentionally think about my current projects I usually come up with some of my best stuff!
What is your favorite creativity-sparking tool?
Running! I love a good long distance run because it gives me some quality time in my own headspace. Instead of clogging up my mind thinking about how many miles I’m running I try to think of how I can make things better for any projects I’m working on. Usually where some of my most outrageous and elaborate creative schemes get dreamed up! Like that time I dreamed of moving to California and devised the whole plan on a 6.5 mile run.
What place in your life to you use creativity in a surprising way?
So I used to follow an exercise and nutrition plan religiously. I then found out it really was not great for me! So I have been forced to be a little more creative in the kitchen. Going from someone dictating your meals to being young, wild, and free has been a challenge, but I really love this new opportunity to find creativity through fueling my body. Some creations are better than others, but I really love that I’m learning about myself a little bit more every day!
Tell us some advice you received that continues to guide you.
I went through this really odd time period where everyone kept giving me things with the quote, “Not all who wander are lost”. This happened during a transitional period in my life I like to refer to as “professional limbo”. It’s definitely a time where I felt pretty lost. I knew what I wanted to do and where I wanted to be but I just could not for the life of me figure out how to get there! After losing my job because of a hurricane in South Carolina and then having to pack up and move home with my parents (boy do I miss that laundry turnover time in that house!) I felt like the Universe seemed to be pushing me in a totally different direction. (No, Universe, I don’t want to go North; I want to go West!) After then talking with a family member, who reminded me that I was in the right place at the right time, I realized I wasn’t lost—this was just all a part of my journey. Once I changed my perspective to be more positive and patient I was then able to take the next steps to make my dream a reality.
What challenges have become your biggest learning moments?
It took me a really long time to find a full-time job after grad school. I could’ve just settled for any first job, but decided to be patient for a job I could truly be passionate about. During the job seeking time I took any freelance project I could get my hands on (which wasn’t that many)! Even after I got the most dreamy full time job I was still committing to a lot of freelance projects. I kept thinking about how I had just spent a year without a single project and therefore told myself I needed to take every opportunity that came my way. Well that totally backfired! I worked extremely hard on these projects only to be bailed on after finishing the product or have my efforts deleted every other day. I really had to learn how to say no and not feel guilty about it.
Describe your tribe. How do they serve you and how do you serve them? How do they feed your creativity?
Just this past year I had to cut down my tribe significantly. I didn’t want to see people I really cared about not be a part of my life, but sometimes to grow we have to let go of those who bring negativity into our lives. I only wanted my tribe to consist of people who brought positivity, support, and light into my life. If you told me a year ago I would be living my ultimate dream in California I would have never believed it. I could not have done this, or continue to live here, without the constant support from my family and friends. Even though many of them are on the other side of the country I have never felt more loved and supported. One of my favorite moments recently, where I felt like I was doing some real good, was when a friend called me just because they needed some positivity in their life. Of all the people in the world they called me! There is no better feeling than knowing you are a source of light for someone. My tribe is my ultimate motivator for my creativity. My brother has always been a good sport and helps me work out ideas or work through something! So grateful to someone like him in my tribe.
What’s been the proudest moment in your creative work thus far?
I think a super proud moment for me was landing an interview for a designer position in San Diego. They wanted to see my work and then they liked my work so they wanted a phone interview! I had stayed up all night curating designs for this company and was so excited to share with my parents that things were looking up for me! I was grateful for the opportunity, but decided the company wasn’t the right fit for me. Anyways, it not only was the gateway to opening up the California-or-die conversation but it was the first time in a long time that my work had been acknowledged so I was extremely proud of that!
What’s next for you? Can you share one of your dreamiest dreams with us?
It still feels silly to throw a new dream into the universe when I just started my dreamiest dream. Like, when I tell you how smooth and totally kismet my transition to California was, you wouldn’t believe me! All signs were pointing to “YES”! And I couldn’t be more grateful. I want to continue to learn right now so I can eventually become a teacher in some way. I've always thought about becoming a yoga instructor or speech and language pathologist (or both!). I’d really like to be the proud owner of a french bulldog, but right now you can’t bring a frenchie to Soulcycle so not in the cards for me right now. Who knows! I’d even go as far to say that someday I’d like to start a family. Seems like that’s all the cool kids are doing these days. So maybe those will be my next dreams to set and make!
Some quick fire questions:
Favorite self care ritual.
I really try to make it a point to dedicate a few hours every weekend to just soaking up the sunshine on the beach. Growing up on the beach, it has always been my happy place. I just love wiggling my toes in the sand, how cleansing a dunk in the ocean feels, and most importantly how you can never not smile during a SoCal sunset. My phone also doesn’t really get a signal at the beach so it is really a time for me to check out and reset for a great week ahead!
Favorite inspirational Instagram account.
@dreamsetmake - love the positivity and inspiring quotes.
@becks_liveshealthy - Love her running nutrition and tips!
Guilty pleasure. (Though we don’t think you should feel guilty if there’s pleasure in it!)
Whole Foods Mac and Cheese. You just can’t beat that half off the hot bar opportunity!
Almond butter or peanut butter?
Peanut Butter 100%
Dream, set or make? What’s your favorite part of the process?
Making shit happen all the way! I love seeing the dreams come to fruition. There is nothing cooler than seeing the glow from a person who made their dreams a reality.
I am calm. I am together. I am on time. I am worthy of self-love. I am worthy of love.
Just a P.S.--
I love DSM because they empower people to look inside themselves, follow their intuition, and make their dreams a reality.